Not For People
Not For People is an urban lifestyle fashion brand focused on modern street culture and functional everyday wear. Rooted in active city living, the brand explores clean visuals, contemporary styling, and versatile pieces designed to move naturally between routines, environments, and communities while maintaining a distinct and modern identity.
Our work with Not For People focuses on building a strong visual and digital presence through creative direction, campaign development, and audience-driven storytelling. The scope included directing and producing photoshoot lookbooks, alongside developing social media strategies, campaign executions, KOL management, and digital content production. We also developed 3D visuals, motion graphics, and supporting design assets to strengthen the brand’s communication, identity, and overall audience engagement across digital platforms.
Creative Direction | Photography | Social Media Management | Campaign Development | KOL Management | 3D Visuals | Motion Graphics
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Jakarta Indonesia