Cool Uncle
Better Goods is a community-driven fashion brand inspired by sports culture, wellness, and timeless everyday style. The brand focuses on creating pieces that feel comfortable, versatile, and rooted in self-expression.
Worked across creative and marketing initiatives, including social media strategy, campaign development, KOL management, and visual content production. Also created 3D visuals, motion graphics, and supporting digital assets to strengthen the brand’s storytelling and audience engagement.
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