Better Goods
Inspired by sports culture, wellness, and timeless everyday style. Rooted in comfort and self-expression, the brand creates versatile pieces designed to move naturally between routines, communities, and everyday moments, while maintaining a clean and contemporary identity.
Our work with Better Goods focuses on shaping a cohesive visual and digital presence through creative direction, campaign development, and audience-driven storytelling. The scope included directing and producing photoshoot lookbooks, developing social media strategies, and working across creative and marketing initiatives such as KOL management and visual content production. We also created 3D visuals, motion graphics, and supporting digital assets to strengthen the brand’s storytelling and overall audience engagement.
Creative Direction | Photography | Social Media Management | Campaign Development | KOL Management | 3D Visuals | Motion Graphics
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Jakarta Indonesia